By Kevin Duffy • Published 22nd January 2013
You know what it’s like, you get very little newspaper publicity for what feels like an eternity, then two articles come along almost at the same time.
Late last year we had something in the Yorkshire Post, basically a round up of what we got up to in 2012. It was a great article and we were very pleased to be featured. That article explained our attempts to muscle in on the “50 Shades of Grey” action by announcing our plans for a biography of Christian Grey. This was picked up by the national press and before you know it we were in the Guardian and the story was re-tweeted several times with international interest.
Publicity like this is really important to a small indie like us. We haven’t got big budgets to promote our books and authors, in fact, let me re-phrase that, we haven’t even got small budgets to promote our books, so free publicity like newspaper articles and our loyal readers talking about us on Twitter and Facebook is vital. Thank you to everyone who follows us and talks about us – you are our marketing department!